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Thomas Roeder
Words that work
Portfolio
A selection of my work, from web articles and newsletters to social media campaigns, video projects, and technical case studies.
Social Media Campaign: Innocent Drinks
Ad Campaign: Lavazza
Email Newsletter: RSPB
Catalogue Entry: Penguin Books
Print Feature: MS Society
SEO Article: PSS Removals
Technical Case Study
This case study illustrates my ability to structure technical material into a clear, relatable story. I combined thorough research into the impact of ransomware on the healthcare sector with a strong human-centred narrative to make the threat of cybersecurity understandable to a wide audience.
Direct Mail
This direct mail presents the USPs of the product as information under clear headings. Testimonials add trust, and the bonus offer encourages purchase as well as site traffic.
Press Release
This press release presents the main story in the first paragraph. It anticipates and includes the information journalists will require to write a complimentary feature. The release succinctly introduces Musa's brand, ethos, and past achievements.
Magazine Advertorial
This advertorial creatively establishes the business's authority with sensible, actionable suggestions on how the reader may enhance their language studies. The layout is eye-catching and aligned strongly with the school's brand.
Promotional Copy
In this sample, I transformed thorough research and dry, technical information into lively promotional copy. With dynamic turns of phrase and an effortless style, the piece is packed with useful detail and clear selling points, targeted towards EV sceptics and busy parents.
Video Project: University of Edinburgh
Created as part of a student ambassador role for the University of Edinburgh. I planned, shot, and edited this day-in-the-life video to support undergraduate recruitment. Edited in Premiere Pro.
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