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Thomas Roeder
Comms & fundraising
Portfolio
A selection of my work, from web articles and newsletters to social media campaigns, video projects, and technical case studies.
Campaign: Innocent Drinks
This concept campaign engages a social media audience with Innocent's typically humorous, slightly off-the-wall copy.
I designed the campaign to build product anticipation and drive site visits with teased information and irresistible calls to action.
I designed the campaign to build product anticipation and drive site visits with teased information and irresistible calls to action.
Campaign: Lavazza
This concept campaign introduces limited-timed rewards to encourage loyalty programme sign ups.
Email Newsletter: RSPB
The purpose of this concept newsletters is to share recent news with mailing list subscribers and drive bookings for upcoming events.
I included clear dates and times, engaging event descriptions, and strong calls to action.
I included clear dates and times, engaging event descriptions, and strong calls to action.
Visual Design: Penguin Books
Concept piece closely replicating the design of a Penguin Books catalogue entry.
Visual Design: Magazine Advertorial
This advertorial creatively establishes the business's authority with sensible, actionable suggestions on how the reader may enhance their language studies. The layout is eye-catching and aligned strongly with the school's brand.
Print Feature: MS Society
Technical Case Study
Case study structuring technical material into a clear, relatable story.
I combined research into the impact of ransomware on the healthcare sector with a human-centred narrative to make the threat of cybersecurity understandable to a wide audience.
I combined research into the impact of ransomware on the healthcare sector with a human-centred narrative to make the threat of cybersecurity understandable to a wide audience.
Press Release
This concept press release presents the main story in the first paragraph, anticipating the information journalists will require to write a complimentary feature.
The piece succinctly introduces the company's brand, ethos, and past achievements.
The piece succinctly introduces the company's brand, ethos, and past achievements.
Video Project: UN Volunteers
A video for the United Nations Office in Nairobi to celebrate International Youth Day 2018.
Video Project: University of Edinburgh
A day-in-the-life video for the University of Edinburgh to engage prospective students, supporting undergraduate recruitment. Edited in Adobe Premiere Pro.
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